Living in London

London is a vibrant Capital city. To maintain this dynamism and to retain and attract talent, we need a range of homes at different price points. G15 offers a housing solution for everyone.

The case studies below help to showcase some of the housing options from the G15 available to those living in London:


Social rent:

Slim, Optivo

For Slim Flegg, living in a social rent home has been “a blessing”.

The 81-year-old, who is married and has two children, moved into his Optivo home in Mitcham, London, in 1997.
And he’s passionate when he speaks about the need to build more affordable housing.

Read the full case study here.

Affordable rent:

Sunha and Asif, Clarion

Clarion Housing Group’s Beaconsfield Road scheme in Walthamstow has a total of 30 homes which are all for either shared ownership and affordable rent. The scheme is mixture of smaller apartments and over ten larger two storey family homes.

Sunha Khan and Asif Hussain both moved into the development and are delighted with their new home.

Read the full case study here.


London Living Rent:

 Nabiel and April, Hyde Housing

Nabiel Hafez (22) and his partner April Fey-Sparrow (21) moved into their first home together in March 2017.

They were the first residents in a brand new Hyde apartment block in Beckenham, south London, which is part of the London Mayor’s London Living Rent (LLR) initiative.

Read the full case study here.


Emma, Hyde Housing

Emma Mahama (29), a medical secretary/PA in the NHS, is so thrilled with her new apartment that she wishes she could purchase it immediately.

Emma is one of the first residents to take up residence in our London Living Rent scheme in Beckenham.

Read the full case study here.


Shared ownership

Simeon, Clarion

Three years ago, Simeon Dore, 35, bought a two-bedroom shared ownership flat in Bromley, south London, which he now owns outright.

Read the full case study here.



Saidhbh, L&Q

Having recently purchased a two-bedroom apartment at L&Q’s Harvard Gardens development in Elephant and Castle, Saidhbh Dunphy (30) is one of many young professionals in the capital to taking advantage of Shared Ownership.

Read the full case study here.



Damian, L&Q

Damian had been renting in Dalston for six years but was keen to find somewhere permanent to settle down. Eager to stay in east London, he started looking at properties for sale nearby, but just couldn’t save enough for a deposit. Shared owernship has helped him to buy a 35% share of a top floor, one bedroom flat with a balcony at The City Mills, Haggerston.

Read the full case study here.