Who we are

The chief executives of our members lead the g15. They are:


Paul Hackett Paul Hackett, Optivo (Chair)

Paul is Chief Executive of Optivo. Before the launch of Optivo, Paul led AmicusHorizon as CEO from 2012. Prior to that he spent four years as Chief Operating Officer transforming performance and securing notable award recognition for the organisation. Paul has worked in the housing association sector since 1989. Before joining AmicusHorizon he was Executive Director (Development and New Business) for Moat and also spent eight and a half years at L&Q. Paul is a Fellow of the Chartered Institute of Housing and a Fellow of the Royal Institution of Chartered Surveyors.

 Helen Evans Helen Evans, Network Homes (Vice Chair)

Helen joined Network Homes in March 2010. Prior to that she was the Chief Executive of Brent Housing Partnership. She had previously been Assistant Director of Housing at Brent Council with responsibility for housing management. Helen began her housing career at Southwark Council.

 Darrell Mercer Darrell Mercer, A2Dominion

Darrell has 40 years’ experience in the housing sector and was previously Assistant Director of Housing for the London Borough of Islington. He is the former Chief Executive of Acton Housing Association and the Dominion Housing Group and is currently Group Chief Executive at A2Dominion. In 2017, he became a non-executive board member for Homes for Reading Ltd.

 Rod Cahill Rod Cahill, Catalyst

Rod joined Catalyst from the local authority sector in 1983. Initially he led Catalyst’s development function and broadened his responsibilities when he became Head of Technical Services in 1986. Rod became the Chief Executive of the Ealing Family Group in 1992 and assumed the role of Chief Executive of the Catalyst Housing Group (now Catalyst Housing Limited) when it was formed in 2002.

 Keith Exford Keith Exford, Clarion

Keith Exford is the Chief Executive of Clarion Housing Group, the largest housing association group in England with more than 125,000 homes across 176 local authorities.  Keith’s career in housing spans over 35 years. He is a member of the Chartered Institute of Housing and Fellow of the Royal Society of Arts. He is a non executive director of The Housing Finance Corporation and of Affordable Housing Finance Ltd, as well as a trustee of CLIC Sargent, the leading children’s cancer charity.

 Neil Hadden Neil Hadden, Genesis

Neil entered the housing sector in 1978 and spent 27 years at the Housing Corporation, the industry regulator prior to TSA & HCA. He eventually rose to become the Assistant Chief Executive (Investment and Regeneration). He moved to Aldwyck Housing Association in 2005 and led the group through significant growth in his role as Chief Executive. He became Genesis’ Chief Executive in October 2009.

 Elaine Bailey Elaine Bailey, The Hyde Group

Elaine joined The Hyde Group as CEO in June 2014 and is responsible for the strategic direction of the organisation, ensuring Hyde responds to meet the country’s challenging housing needs. Having worked in both the public and private sector in engineering consultancy, HM Prison Service and, most recently, Serco, Elaine is an expert in leading multi-disciplinary teams of up to 6,000 staff. She has more than 20 years’ strategic and operational experience in property maintenance and development, customer services and addressing complex funding challenges and land supply issues.

 David Montague  David Montague, L&Q

David has been Chief Executive of L&Q since February 2008. He has been with L&Q since 1989 and served as Group Director of Finance before his current appointment. David is a Fellow of the Association of Chartered Certified Accountants and writes and lectures on social housing and business planning issues. David was chair of the g15 from 2015 to 2017.

 Geeta Nanda Geeta Nanda, Metropolitan

Geeta repalced Brian Johnson as Chief Executive of Metropolitan in October 2017. Before joining Metropolitan, Geeta was Chief Executive at Thames Valley Housing, a position she had held since 2008. Geeta was awarded an OBE for achievements in social housing in 2013.

 Kate Davies Kate Davies, Notting Hill Housing

Kate joined Notting Hill Housing as Chief Executive in 2004. She was previously Chief Executive of Servite Houses and Director of Housing in Brighton and Hove. She has experience in local government and the private and voluntary sectors. Kate is a board member of the Chartered Institute of Housing and the vice chair of the National Union of Students board.

 Brendan Sarsfield Brendan Sarsfield, Peabody

Brendan became Chief Executive of Peabody on 3 July 2017 at the point of merger with Family Mosaic. He was Chief Executive at Family Mosaic for 11 years. Prior to Family Mosaic, he worked in housing for a variety of Housing Associations and local authorities. Brendan was chair of the g15 from 2013 to 2015.

 Tom Dacey Tom Dacey, Southern Housing Group

Tom was appointed Group Chief Executive in 1995 after 25 years of working in the housing sector in the north of England. He is a Fellow of the Chartered Institute of Housing, a Member of the Institute of Management and former chair of the g15 group of London’s largest housing associations.