Who we are

The chief executives of our members lead the g15. They are:


Paul Hackett Paul Hackett, Optivo (Chair)

Paul is Chief Executive of Optivo. Before the launch of Optivo, Paul led AmicusHorizon as CEO from 2012. Prior to that he spent four years as Chief Operating Officer transforming performance and securing notable award recognition for the organisation. Paul has worked in the housing association sector since 1989. Before joining AmicusHorizon he was Executive Director (Development and New Business) for Moat and also spent eight and a half years at L&Q. Paul is a Fellow of the Chartered Institute of Housing and a Fellow of the Royal Institution of Chartered Surveyors.


 Helen Evans  

Helen Evans, Network Homes (Vice Chair)

Helen joined Network Homes in March 2010. Prior to that she was the Chief Executive of Brent Housing Partnership. She had previously been Assistant Director of Housing at Brent Council with responsibility for housing management. Helen began her housing career at Southwark Council.


 Darrell Mercer  

Darrell Mercer, A2Dominion

Darrell has 40 years’ experience in the housing sector and was previously Assistant Director of Housing for the London Borough of Islington. He is the former Chief Executive of Acton Housing Association and the Dominion Housing Group and is currently Group Chief Executive at A2Dominion. In 2017, he became a non-executive board member for Homes for Reading Ltd.


 Rod Cahill  

Rod Cahill, Catalyst

Rod joined Catalyst from the local authority sector in 1983. Initially he led Catalyst’s development function and broadened his responsibilities when he became Head of Technical Services in 1986. Rod became the Chief Executive of the Ealing Family Group in 1992 and assumed the role of Chief Executive of the Catalyst Housing Group (now Catalyst Housing Limited) when it was formed in 2002.


Ruth Cooke, Clarion

Ruth joined Clarion Housing Group as Chief Executive Officer in April 2018. She previously worked at Midland Heart where she served as Chief Executive from 2012, having previously been the organisation’s Finance Director. Prior to Midland Heart, Ruth, a qualified accountant, was Group Director of Resources at Knightstone Housing Association and Chief Finance Officer at Anchor Trust.


 Elaine Bailey  

Elaine Bailey, The Hyde Group

Elaine joined The Hyde Group as CEO in June 2014 and is responsible for the strategic direction of the organisation, ensuring Hyde responds to meet the country’s challenging housing needs. Having worked in both the public and private sector in engineering consultancy, HM Prison Service and, most recently, Serco, Elaine is an expert in leading multi-disciplinary teams of up to 6,000 staff. She has more than 20 years’ strategic and operational experience in property maintenance and development, customer services and addressing complex funding challenges and land supply issues.


 David Montague  

David Montague, L&Q

David has been Chief Executive of L&Q since February 2008. He has been with L&Q since 1989 and served as Group Director of Finance before his current appointment. David is a Fellow of the Association of Chartered Certified Accountants and writes and lectures on social housing and business planning issues. David was chair of the g15 from 2015 to 2017.



Geeta Nanda, Metropolitan

Geeta repalced Brian Johnson as Chief Executive of Metropolitan in October 2017. Before joining Metropolitan, Geeta was Chief Executive at Thames Valley Housing, a position she had held since 2008. Geeta was awarded an OBE for achievements in social housing in 2013.


 Kate Davies  

Kate Davies, Notting Hill Genesis

Kate Davies is the Chief Executive of Notting Hill Genesis. Prior to this Kate was the Chief Executive of Notting Hill Housing, a role she had held since 2004. She was previously the Chief Executive of Servite Houses and Director of Housing in Brighton and Hove. Kate has experience in local government and the private and voluntary sectors.



Richard Hill, One Housing

Richard joined One Housing as Group Chief Executive in September 2017. He has a passion for housing and is hugely experienced having held numerous senior leadership positions in the sector. Before joining One Housing he led Spectrum Housing for three years as chief executive, taking the organisation into a merger with Sovereign Housing . Before Spectrum he held a number of senior roles at the housing regulator, the Homes and Communities Agency. These included Deputy Chief Executive and Director of Programmes, where he had responsibility for a range of high profile housing and research programmes and an annual investment fund of £5 billion.

 Brendan Sarsfield  

Brendan Sarsfield, Peabody

Brendan became Chief Executive of Peabody on 3 July 2017 at the point of merger with Family Mosaic. He was Chief Executive at Family Mosaic for 11 years. Prior to Family Mosaic, he worked in housing for a variety of Housing Associations and local authorities. Brendan was chair of the g15 from 2013 to 2015.


 Tom Dacey  

Tom Dacey, Southern Housing Group

Tom was appointed Group Chief Executive in 1995 after 25 years of working in the housing sector in the north of England. He is a Fellow of the Chartered Institute of Housing, a Member of the Institute of Management and former chair of the g15 group of London’s largest housing associations.